HELLO AND BONJOUR
MY CORPORATE BIO
Kelly Conkright is the founder and chief brand strategist of The Brand Terminal, an independent global creative agency that launches brands for Fortune 500 companies, start-ups and personal brands. Kelly’s forthcoming book, “EVERYBODY HAS A F’ING BRAND” lays out the importance of brand as your biggest asset in today’s modern landscape. It includes her proprietary Flight Path framework to building and harnessing the power of your personal brand whether you are inside of a company or an entrepreneur.
Kelly has worked in several cities and countries the past 25 years including Kansas City, London, Paris, Denver, New York, Stockholm, and Los Angeles. Prior to The Brand Terminal, Kelly held roles at global advertising and branding agencies including Select World, Integer, TBWA and Saatchi & Saatchi. She helped launch offices in Paris and NYC, working with companies like P&G and Absolut to name a few. She helped her agency in Denver garner awards for the Blue Moon beer work, she traveled the world doing photoshoots for Lexus, and she partnered on a social-media tech start-up in Sweden.
Kelly is now a mentor at The Founders Institute, a partner with The Female Quotient and member of Orchestrated Connecting. She is a passionate speaker with a mission to help others follow their passion and do so successfully to live a purpose-driven life at work and beyond. Her personal brand sits at the intersection of psychology, self growth and creativity.
“I belIEve branding is everything and everything Is a brand”
— Kelly Conkright
MY PERSONAL JOURNEY
CHAPTER 1
MIDWEST AND SPORTS
I grew up in Kansas City and like my siblngs, I played basketball, volleyball, tennis and soccer so sports informed my view on life, teamwork, discipline, celebration, getting up when you are down, leadership, commraderie and friendship!
CHAPTER 2
KU SCHOOL OF JOURNALISM
I am a super proud Jayhawk. While I was there, I majored in Journalism, was a GPhi, got fired from being a bartender and giving out too many free beers and I fulfilled my first dream of studying in London and backpacking Europe.
CHAPTER 3
LA AND ADVERTISING
I followed my college sweetheart to LA and worked in advertising at TBWA\Chiat\Day while we were agency of the year and Team One, traveling the globe managing shoots for Lexus. I met my best guy friend and now mentor from Australia.
CHAPTER 4
COLORADO AND BLUE MOON
I moved to Denver, bought and renovated a cute craftsman style house and helped launch Blue Moon beer on behalf of The Integer Group and Coors. My sister lived with me for a minute until moving to Jamaica for a dude ;)
CHAPTER 5
PARIS OFFICE AND INTREPRENEUR
I moved to Paree for three years to help Integer grow their European presence. We worked on P&G, Absolut and growing our global portfolio. I learned the importance of cultural nuance in business as well as the true art of wine, fashion and holiday time!
CHAPTER 6
NYC OFFICE & FORK IN THE ROAD
I helped Integer launch their New York office on Madison Avenue, working on Kraft, new business and shopper marketing. I ate my way through the west village, hit every Broadway musical I could and experienced the glorious Hamptons.
CHAPTER 7
THE ENTREPRENEUR WORLD
After advertising, I wanted to be creative and follow my passion. I did a blog, I created an entrepreneur show and I moved to Stockholm to be the CMO of a tech start-up. I definitely earned my entrepreneur stripes with tons of learnings!
CHAPTER 8
THE BRAND TERMINAL
I went back to global advertising for a few years as a strategist at SelectWorld whilst working on my side hustle - an agency without borders. I launched TBT to give clients the best talent from around the world at a fraction of the cost. I was ahead of the curve before COVID, and grew slowly.
CHAPTER 9
AUSTRALIA HUB
After several years of building The Brand Terminal with clients in the US and Europe, I expanded to have an Australian Hub with Tim Holman. We met during COVID and developed our partnership 100% virtually. Our team down under are incredible rock stars of humans and global talent.
CHAPTER 10
PERSONAL BRANDING
My true passion has always been psychology. This is what I studied in my free time since grade school. So I finally combined brand building with self development to launch B2P: Brand to Person. I codified a process for developing personal brands called The Flight Path.
CHAPTER 11
BOOKS AND SPEAKING
My biggest fear in life used to be public speaking and now I do precisely that for a living! The first speech I did was the single most impactful hour of my entire career as I was speaking from the heart and I stayed for hours answering questions and connecting.
CHAPTER 12
DEGREE IN HAPPINESS
I’ve been obsessed with positive psyschology forever so I finally took the leap and am getting a degree in happiness studies from HSA. I want it to help me be a better brand coach for people and it lights me up to be a lifelong student.